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	<title>iFunia News Blog &#187; iAd</title>
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		<title>Apple releases iAd advertising platform</title>
		<link>http://www.ifunia.com/news/apple-releases-iad-advertising-platform/</link>
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		<pubDate>Tue, 13 Apr 2010 03:56:14 +0000</pubDate>
		<dc:creator>macfunia</dc:creator>
				<category><![CDATA[Apple News]]></category>
		<category><![CDATA[iAd]]></category>
		<category><![CDATA[iPhone 4.0]]></category>

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		<description><![CDATA[In addition to iPhone OS 4.0, Apple also debuted iAd, a new mobile advertising platform. When users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser&#8217;s webpage.  iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1331" title="apple-iad" src="http://www.ifunia.com/news/wp-content/uploads/2010/04/apple-iad.jpg" alt="" width="170" height="122" />In addition to <a href="http://www.ifunia.com/news/iphone-os-4-and-its-new-features/">iPhone OS 4.0</a>, Apple also debuted <strong>iAd</strong>, a new mobile advertising platform. When users click on mobile ads they  are almost always taken out of their app to a web browser, which loads  the advertiser&#8217;s webpage.  iAd solves this problem by displaying full-screen video and  interactive ad content without ever leaving the app, and letting users  return to their app anytime they choose. iPhone OS 4 lets developers  easily embed iAd opportunities within their apps, and the ads are  dynamically and wirelessly delivered to the device.</p>
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